Who the hell

Ochsner Health System

Ochsner Health is a system that delivers health to the people of Louisiana, Mississippi and the Gulf South with a mission to Serve, Heal, Lead, Educate and Innovate. Ochsner Health is a not-for-profit committed to giving back to the communities it serves through preventive screenings, health and wellness resources, and partnerships with innovative organizations that share its vision.

What the hell

Ochsner Hospital System is a leader in the regional market with its sights set on changing the way we all experience healthcare.

Our design team was tasked to seek out new and innovative ways to connect with the community. This exploration produced a vision for the Innovation Hub: a brand experience that would connect Ochsner with consumers in physical spaces outside of traditional clinical settings. This interactive exhibition space showcases their digital retail offerings and healthcare innovations.

Using bleeding-edge technology that has never before been seen, we planted Ochsner in the middle of New Orleans’ most trafficked mall. Instead of the typical medical messaging, we fabricated first-ever interactive technologies, games, and experiences that invited shoppers to play and have fun.

I was tasked with prototyping and designing an interactive quiz app that tested people’s knowledge of their health and lifestyle choices. My primary goal was to create an intuitive user experience that is still fun, engaging, and informative.

How the hell

UX/UI design
XD design
Branding + visual design